A&E Gene Simmons Family Jewels

Gene Simmons fans could not WAIT to find out the results of Gene's lie detector test on the Season 3 premiere of Gene Simmons Family Jewels. How many women did Gene Simmons really sleep with? Audiences everywhere were on the edge of their seat!

A&E Gene Simmons Family Jewels

GREAT! created a multi-tiered Radio Campaign that included the following:

Radio stations were offered Guitar Hero III: Legends of Rock games, Sony PlayStation 3 game systems, Gene Simmons Family Jewels Season 2 DVD sets and Gene Simmons Family Jewels T-shirts, in exchange for contesting, promo spots and a heavy rotation of liners, promoting the Season 3 premiere of Gene Simmons Family Jewels.

Following an overwhelming response, top-rated Radio stations were provided with a Gene Simmons Family Jewels promotion kit, including web graphics, music beds, trivia, bios as well as sample contest spots and liners, to help support their on-air and web promotions.

To encourage more on-air buzz, just days before the premiere, DJ's from top markets - plus key syndicates and shock jocks like Howard Stern and Man Cow, received the Gene Simmons Family Jewels mailing, with a cover letter, a "Shocking Liar" Lie Detector game, and a Season 2 DVD set.

In addition to the tune-in promotion, GREAT! secured promotional support for Dirty Truth Bar Night events in Los Angeles and Boston, as well as leveraged a Kansas City radio station event with Gene Simmons Family Jewels messaging by providing "Shocking Liar" lie detector games and Gene Simmons Family Jewels Dirty Truth Bar Night napkins and coasters.

On the night before the premiere, radio station DJ's in top markets received "the Animals" Gene Simmons Family Jewels DJ Buzz Builder alert, to generate day of tune-in mentions across the country.

A&E Gene Simmons Family Jewels

Top-rated stations signed on to the promotion, securing more than a million dollars in promotional value in the days leading up to the premiere.

"The Gene Simmons Family Jewels promotion was a huge success on KROQ. The promos sounded great, the web elements tied-in perfectly. The online contest was HUGE! The KROQ department heads agreed that these types of promotions are perfect for KROQ listeners. We integrate a TV show that our listeners would like with a contest prize that fits their lifestyle."
- Kathy Delgado, Account Executive, KROZ Los Angeles