AMC Monsterfest: "Cuddles" The She-Creature

How do you make AMC the place in October to see all of your favorite scary monster movies? With "Cuddles" the She-Creature, the World's largest special shaped hot-air balloon in the shape of a Monster, of course!

AMC Monsterfest: "Cuddles" The She-Creature

GREAT! conceived, built and helped promote an 18-city tour with "Cuddles" the She-Creature and her entourage. "Cuddles" provided a great visual for print and television: including live, helicopter fly-a-rounds during the news while the reporter was in the balloon basket. This promotion delivered legs for AMC including: consumer marketing, affiliate marketing, ad sales, press and on-air including national sweepstakes with a web component.

AMC Monsterfest: "Cuddles" The She-Creature

The AMC Monsterfest: "Cuddles" The She-Creature promotion generated millions of dollars in publicity and promotional mentions. MonsterFest set ratings records for AMC and affiliates were thrilled with the success of the promotion.