AMC Planet of the Apes: AMC Adopt An Ape Month

How do you build cult appeal for the Planet of the Apes on AMC? Simple, Apes watching Apes and a call to action for a threatened and endangered species.

AMC Planet of the Apes: AMC Adopt An Ape Month

GREAT! conceived and executed a promotion with Apes watching Planet of the Apes on AMC. In 50 zoos across America, GREAT! worked with AMC to declare September Adopt An Ape Month. AMC led the way by adopting the apes at the participating zoos. Across the nation, participating zoos used it as an opportunity to educate the public regarding threatened and endangered apes and the importance of adopting an ape at local zoos. Guests were invited to participate in the Planet of the Apes viewing parties held at the zoos. Each zoo customized their local events and received local and national media attention.

AMC Planet of the Apes: AMC Adopt An Ape Month

AMC set all time ratings records when average viewership more than tripled during the Planet of the Apes Marathon. This promotion generated more than one million dollars in major newspaper, TV and radio publicity resulting from Apes watching Planet of the Apes.