Blue Man Group Opens at The Venetian
No Las Vegas experience is more mind-blowing, more energizing, more surprising or fun than BLUE MAN GROUP. To understand it, you just have to experience it! GREAT! created a bluephoric radio promotion offering morning drive DJs the opportunity to attend a premiere performance of BLUE MAN GROUP at The Venetian and conduct one-on-one interviews with BLUE MAN GROUP co-founders Matt Goldman, Phil Stanton and Chris Wink.
DJs were back on the air on Monday morning in a true state of bluephoria sharing their BLUE MAN GROUP experience with their listeners to kick off the week long BLUE MAN GROUP Opens at The Venetian radio promotion.
Blue Man Group Opens at The Venetian
GREAT! invited DJs from key markets on a 3-day VIP trip for two to Las Vegas to experience Bluephoria first hand. To enhance the experience, DJs were invited to take a backstage tour, sit in on a BLUE MAN GROUP sound check, enjoy dinner with members of the BLUE MAN GROUP creative team, attend a BLUE MAN GROUP performance and interview BLUE MAN GROUP Founders. The following Monday, DJs kicked off a week-long radio promotion coinciding with the BLUE MAN GROUP premiere at The Venetian Resort Hotel Casino in Las Vegas, raving about their experience.
Blue Man Group Opens at The Venetian
"Thank you! Thank you! Thank you! We had a blast & our listeners could definitely tell… it's all we talked about. They finally had to tell us to quit rubbing it in… hee hee. We had such a good time! We'll be back soon!"
- Adai and Cliff Winston AM DJs, KJLH-FM Los Angeles