CMT Channel Migration
CMT is moving! We're not leaving Nashville, but we're moving to a different Comcast channel in your market. GREAT! conceived and executed a "Text to Win" game to reinforce CMT's new channel position in CMT target markets.
CMT Channel Migration
GREAT! developed a "Text to Win" concept to create awareness and educate consumers about CMT's channel position utilizing DJ mentions, on-air promotions, online content and onsite local marketing.
Embarking on a 3-month campaign, GREAT! worked with radio DJs, promotion directors and listeners to brand CMT in target markets by providing a CMT Prize closet, Magellan GPS devices as grand prizes, and vehicle wraps with the CMT channel number for station vehicles. CMT was on the move, and CMT's new channel location was EVERYWHERE!
