CMT Dukes of Hazzard Institue $100,000 Dream Job Search

How do you make re-runs about a cult show popular again? Pay someone $100K to watch television - the ultimate job! Use non-traditional media to communicate (viral, classified ads, with eager, tech savvy consumers and the results speak for themselves.

GREAT! developed a campaign for CMT to increase tune-in and create buzz and media coverage for the re-launch of the original television series, The Dukes of Hazzard on CMT.

CMT Dukes of Hazzard Institue $100,000 Dream Job Search

GREAT! conceived and executed an "executive job search" for the position of Vice President, CMT Dukes of Hazzard Institute at a salary of $100,000 for one year.

The job requirements included watching The Dukes of Hazard weeknights at 7 and 11 PM ET on CMT, writing The Dukes of Hazard blog for, being an expert on all things Dukes of Hazard and taking "The General Lee" for an occasional spin.

CMT Dukes of Hazzard Institue $100,000 Dream Job Search

The job search generated major national press coverage surrounding the premiere of The Dukes of Hazard resulting in the most-watched day, week and month ever for CMT.

Major national news stories included: CNN Headline News, Showbiz Tonight, Inside TV,, and The Boston Herald.

One Step Closer to Greatness