CMT Music Awards: Red Carpet Photographer

This year at the 2008 CMT Music Awards country rocks and the stars are bigger than ever!~ The flash of the camera, the intensity of the night…you are the CMT Music Awards Red Carpet photographer!

GREAT! drew viewers to the CMT Music Awards by providing a fan experience money could not buy and a radio promotion that stations were lined up to participate in!

CMT Music Awards: Red Carpet Photographer

For the past 7 years, GREAT! managed a more than 40 market radio promotion for the CMT Music Awards. In 2008, GREAT! created and executed a promotion in which radio stations selected a "red carpet" photographer to represent their station as an "Official Red Carpet Photographer."

GREAT! provided stations an exclusive micro-site that streamed their winner's "red carpet" photos LIVE during the CMT Music Awards Pre-Show event immediately before the 2008 CMT Music Awards aired on CMT. Winners were elated to have access to the CMT Red Carpet event and DJs were able to give their play-by-play of the photos live on air, sending their listeners to the station website to see the images of all the country music stars right before the show airs!

CMT Music Awards: Red Carpet Photographer

CMT Music Awards received millions in promotional value across 40 markets. The two-and-a-half hour 2008 CMT MUSIC AWARDS ratings among P18-49 were up +35% from 2007. Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%.