CMT Outlaws Wizmark Interactive Urinal Communicator

Kudos to our client who had the guts to put their brand in the toilet. GREAT! helped CMT Outlaws make a splash with a new form of "target marketing" with the first-ever viral marketing use of an "interactive urinal communicator" in America.

CMT Outlaws Wizmark Interactive Urinal Communicator

GREAT! created a buzz marketing stunt to promote CMT Outlaws that 'targeted' men at bathroom urinals in bars, concert venues, colleges and radio stations with the - Wizmark® - the world's first and only device of its kind. The deodorizing urinal drain filter cover - featuring a waterproof anti-glare lenticular viewing display, pre-recorded audio and flashing lights - is motion-activated. Step up to the urinal and the unit starts flashing, talking and alternating pictures. (Woman's voice: "Don't miss CMT Outlaws: you seem to miss everything else.")

CMT Outlaws Wizmark Interactive Urinal Communicator

GREAT! took "Target Marketing" to a new level creating a huge national and International buzz and outstanding tune-in results.

Examples of media that featured the CMT Outlaws promotion:

• The New York Times
• BBC Radio, UK
• The New York Times Circuits Section
• Houston Chronicle
• International Herald Tribune
• News Tribune, Tacoma, WA
• AOL Business
• The Kansas City Star
• Dallas Morning News
• The Register, UK
• Chicago Tribune
• Chicago Sun-Times