Disney on Broadway's The Little Mermaid

"It won't cost much, Just your voice!" Radio listeners across the country had the opportunity to trade THEIR voices for a chance to see The Little Mermaid, Broadway's Sparkling New Musical, LIVE in New York. GREAT! conceived and executed a multi-market radio promotion for DJs and listeners to create buzz and generate ticket sales for Disney on Broadway's The Little Mermaid.

Disney on Broadway's The Little Mermaid

GREAT! designed and implemented a two-part promotion that began by sending DJs to New York to experience a Little Mermaid Broadway Musical Weekend. The second part of the promotion began when the DJs returned from their under the sea experience. The DJs kicked off a one-week radio promotion that resulted in a winner trip for four to see The Little Mermaid LIVE on Broadway in New York! DJs and winners were delighted to watch the beloved mermaid with the enchanting voice defy her father kind Triton, escape the clutches of the evil sea witch, Ursula, and convince Prince Eric, to "Sha la la la la, Kiss the Girl!"

Disney on Broadway's The Little Mermaid

"... Getting to meet the Marketing guys of Disney, and learning the behind the scenes info was very cool! The group of DJs who went were all very cool, we had all pretty much bonded by the end of the weekend. The shows were incredible. I think the great thing about going to see a Disney show is that all the kids in the audience get so excited before songs even start…it just adds to the energy of the room and to the show! …and we found out that Mary Poppins is starting its tour here in Chicago! Can't wait to see it again!"
- Marci Braun - WUSN US99.5 HD- Chicago