SOAPnet Live From The Daytime Emmys

Stylin' Stilettos. Heart-Pounding Pumps. Sexy, Strappy Sandals - GREAT! helped SOAPnet grab female listeners by the ankles with a chance to dole out the dish and win a $2,000 shoe-shopping spree.

SOAPnet Live From The Daytime Emmys

To drive tune-in for SOAPnet Live From The Daytime Emmys, GREAT! created, sold-in and managed the SOAPnet New Low in Television radio promotion generating hundreds of thousands in promotional exposure in key markets. Radio stations were asked to have listeners call in and "dish" about their favorite Hell on Heels Soap Star for a chance to win a daily prize of $100 cash, plus be qualified to win the grand prize (in each market) of a $2,000 shoe-shopping spree. All promotional announcements included a tune-in message for the SOAPnet Live From The Daytime Emmys Show.

SOAPnet Live From The Daytime Emmys

"The show did VERY WELL!!! We are up over 250% from last year. It started strong which is due to marketing. The radio promotion and our other efforts worked amazingly well together to generate awesome ratings. Everyone is very happy on our end."
- Jaime Morrison, Promotions Director, SOAPnet

"We're getting lots of calls to win, even when we don't want callers! This is a GREAT promotion, no pun intended. Seriously, this was the perfect promotion for radio - lots of interaction between DJs and listeners and awesome prizing. Too bad the promotion director doesn't get a shopping spree. Thanks again!"
- Rich McCauley, Promotions Director, KPRS-FM Kansas City, MO