Showtime Weeds & Californication Premieres

Monday's are tempting on Showtime. GREAT! created DJ buzz and on-air banter around the season premieres of Weeds and Californication on Showtime by sending out a DJ mailer in a brown box bearing a "TV-MA" sticker to warn DJs of the appropriately inappropriate contents. The contents were hot…consider yourself warned!

Showtime Weeds & Californication Premieres

GREAT! created a media mailing to get DJs to talk about Weeds and Californication premiering on Showtime. From the brown cardboard box with a TV-MA sticker on the front, to the black lace thong panties, fresh baked brownies and special preview episode screener... DJ's couldn't resist opening this GREAT! mailing and talking about the contents! One-bite of the Weeds brownies and they were hooked!

The tempting package provided fun talking points about the season premiere of Weeds and the intriguing new Showtime Original Series Californication starring David Duchovny along with a DJ air-check offer.

Showtime Weeds & Californication Premieres

DJs definitely caught the buzz and submitted bunches of air-checks touting Showtime's tempting Monday night programming. The campaign helped drive tune-in for the Weeds premiere up 43% over the previous year and provided a terrific lead in for Californication.

"Thanks for the brownies and the Californication sneak peek! I had planned on Netflixing the Californication preview before the premiere, so this was a welcome surprise!"
- Ryan Arthur, Lite Rock 97.5 WHMS, Champaign, IL