Why GREAT! - What's in a Name?

"Our company name - GREAT! - prepares our clients for what to expect in terms of ideas, execution and overall service, and it's what we often hear back from clients when we propose a concept or have completed a project," says GREAT! CEO & Chief Creative Officer, Dan Smigrod. "We have a terrific team. We move mountains everyday. And, we work very hard to exceed client expectations every time and our clients appreciate that."

In 1987, Dan Smigrod started GREAT! Dan wanted a simple, memorable name for the company; one that exemplified a level of excellence the team could strive for, achieve and maintain for our clients. That's why Dan chose GREAT!

GREAT! is committed to:

• A high level of service
• Attention to detail
• Strong client relationships

From big ideas to the smallest detail, clients tell us that we do GREAT! work.

GREAT! Mission

GREAT! creates buzz for television and entertainment clients by conceiving and executing fun, innovative and brand activating:

• Travel experiences
• Radio and television promotions
• Buzz marketing campaigns

…to increase ratings and revenue.

GREAT! Vision

Clients say: "WOW! That's GREAT!"