Ideation
Innovative, out-of-the-box, fresh, new, different, compelling, buzz-worthy, larger than life - Wow! What a GREAT! idea! That's what every client wants and exactly what GREAT! provides. GREAT! results begin with GREAT! big ideas that activate your brand and bring it to life.
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Affiliate & Consumer Travel Experiences
"It was the trip of a lifetime, an experience we'll never forget. Every detail was taken care of." Read our client's guest comments and you'll see it again and again. Whether you're hosting VIP Affiliates that have seen the world or 12 year-olds that have never left home, GREAT! will make sure their travel experience connects to your brand and leaves them feeling VIP in every way.
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Affiliate Marketing Promotions
The more participants, the greater the impact. To get participation, you have to break through the clutter and stand out from the crowd. GREAT! creates original promotional strategies that help cable affiliates stretch their marketing dollars with innovative programs and alliances. GREAT! conceptualizes and fulfills a wide range of promotional campaigns and experiences that grab attention and enhance relationships with clients.
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Buzz Marketing Campaigns
Media coverage, water-cooler conversation, blogs, emails, morning drive DJ banter… get everybody buzzing about it! GREAT! creates big, clutter-busting, buzz-building campaigns. And, we know exactly what to do to make sure all the right people talk about them. Imagine promoting a job that pays $100,000 a year to watch TV, giving away $50,000 to someone who has their baby at 10pm on Labor Day, or providing Apes, Gorillas and Orangutans with cable TV so they can watch Planet of the Apes … Okay, maybe you can't quite imagine it, but we can and do and the results are… GREAT!
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Radio Campaigns
GREAT! takes standard promotional fare and adds a dash of Different, a twist of WOW, and a splash of "How cool is that!," to leverage promotional opportunities to the greatest degree possible. GREAT! radio promotions offer highly desirable and innovative prizing and provide stations with timely and intriguing content that gets radio stations excited about your promotion and connects listeners with your brand.
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Buzz-Building Tune-in Radio DJ Alerts
If you get morning drive DJs really talking about your show, programming event or product, you're miles ahead of the competition. We can help make that happen. Our proprietary GREAT! DJ Buzz-Builder service makes it easy for DJs to talk about your programming or product on the air. And, our extensive, in-house database of influential radio station talent and morning show producers is personally and diligently maintained so your message gets to exactly the right "tipping point" people.
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Media Mailings
GREAT! mailings give the recipient something to Eat, Listen To, Watch, Play With, Turn On, or Crank Up. From simple and inexpensive conversation starters to complex promotion kits, GREAT! creates mailings that bring new meaning to the phrase interactive. Whether we're talking to radio DJs, cable affiliate clients or the Press, our mailings engage the recipient in your brand and get them buzzing about your initiative.
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Viral/Online
Send it on! You can't resist sharing a GREAT! online campaign. GREAT! online campaigns are fun, intriguing and irresistible to their target audience resulting in tune-in and increased length of viewing for television show premieres, finales and special events.
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Strategic Alliance Development
A GREAT! strategic alliance is a win-win-win, multi-dimensional opportunity. GREAT! acts as an agent on behalf of our clients to identify, explore and develop alliances and relationships that deliver powerful results by focusing on a shared vision and leveraging similar goals and target audiences.
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